#resource-allocation

Optimize product portfolio mix for maximum business value. Portfolio analysis framework: 1. Market attractiveness: size, growth rate, competitive intensity. 2. Product strength: market share, customer satisfaction, profitability. 3. Strategic fit: alignment with company capabilities and vision. 4. Resource requirements: development, marketing, support costs. BCG matrix application: 1. Stars: high growth, high share (invest heavily). 2. Cash cows: low growth, high share (harvest profits). 3. Question marks: high growth, low share (evaluate potential). 4. Dogs: low growth, low share (consider divestiture). Portfolio optimization decisions: 1. Resource allocation across products. 2. New product development priorities. 3. End-of-life product retirement. 4. Cross-selling and bundling opportunities. Metrics: revenue contribution, profit margins by product, customer lifetime value. Regular review: quarterly portfolio performance, annual strategic planning. Balance: mature products fund innovation, new products drive growth.

Manage creative project budgets effectively with strategic resource allocation and cost control. Budget breakdown structure: 1. Personnel costs (50-60%): creative director, designers, copywriters, project manager hourly rates. 2. Production costs (25-35%): photography, video production, illustration, music licensing. 3. Technology/tools (5-10%): software licenses, stock imagery, font licensing. 4. Contingency (10-15%): scope changes, additional revisions, unforeseen expenses. Time estimation: 1. Discovery phase: 10-15% of total timeline for research and planning. 2. Concept development: 25-30% for ideation and initial designs. 3. Execution: 40-50% for detailed design and production work. 4. Revisions: 15-20% buffer for client feedback cycles. Cost tracking: 1. Time tracking tools: Harvest, Toggl for accurate hour logging. 2. Expense management: receipt tracking, vendor payment processing. 3. Budget vs. actual reporting: weekly variance analysis. Value engineering: 1. Scope prioritization: must-have vs. nice-to-have features. 2. Production alternatives: stock vs. custom photography, template customization vs. from-scratch design. Pricing strategies: value-based pricing for strategic projects, cost-plus for production work, retainer agreements for ongoing creative services.