#product-mix

Optimize product portfolio mix for maximum business value. Portfolio analysis framework: 1. Market attractiveness: size, growth rate, competitive intensity. 2. Product strength: market share, customer satisfaction, profitability. 3. Strategic fit: alignment with company capabilities and vision. 4. Resource requirements: development, marketing, support costs. BCG matrix application: 1. Stars: high growth, high share (invest heavily). 2. Cash cows: low growth, high share (harvest profits). 3. Question marks: high growth, low share (evaluate potential). 4. Dogs: low growth, low share (consider divestiture). Portfolio optimization decisions: 1. Resource allocation across products. 2. New product development priorities. 3. End-of-life product retirement. 4. Cross-selling and bundling opportunities. Metrics: revenue contribution, profit margins by product, customer lifetime value. Regular review: quarterly portfolio performance, annual strategic planning. Balance: mature products fund innovation, new products drive growth.