#ppc

A reporting dashboard for Google Ads campaigns. Metrics: 1. CTR and CPC trends. 2. Conversion Rate per Ad Group. 3. ROAS (Return on Ad Spend) calculation. 4. Top Performing Keywords vs Negatives. 5. Search Impression Share chart. Clear, stakeholder-ready visualization using professional corporate color palettes.

Optimize PPC campaigns for ROI. Strategy: 1. Keyword match types (exact, phrase, broad). 2. Negative keywords to reduce waste. 3. Ad group structure by theme. 4. Compelling ad copy with CTAs. 5. Landing page relevance and quality score. 6. Bid adjustments by device, location, time. 7. Ad extensions (sitelinks, callouts). 8. Conversion tracking and attribution. Use automated bidding strategies and A/B test ads continuously.