#paid-advertising

Optimize PPC campaigns for ROI. Strategy: 1. Keyword match types (exact, phrase, broad). 2. Negative keywords to reduce waste. 3. Ad group structure by theme. 4. Compelling ad copy with CTAs. 5. Landing page relevance and quality score. 6. Bid adjustments by device, location, time. 7. Ad extensions (sitelinks, callouts). 8. Conversion tracking and attribution. Use automated bidding strategies and A/B test ads continuously.