#outreach

Draft a 4-step cold email outreach sequence for B2B sales. Flow: 1. Introduction (Personalized hook + Value prop). 2. Follow-up 1 (Case study/Social proof). 3. Follow-up 2 (Overcoming objections/Resources). 4. Break-up email (Final nudge). Guidelines: Keep subject lines under 50 chars. Focus on prospect's pain points. Include clear Call to Action (booking link). A/B testing variables.

A set of low-pressure, high-conversion DM templates for Instagram/X. Strategy: 1. No immediate pitch. 2. Genuine compliment on recent work. 3. Relevant 'value add' question. 4. Soft CTA for a quick chat. 5. Follow-up logic. Optimized to bypass spam filters and spark real conversations with decision-makers.

Build a systematic cold email testing program. Setup: 1. Define hypothesis (subject line, CTA, length). 2. Split list into equal segments (minimum 100 contacts each). 3. Send variant A to segment 1, variant B to segment 2. 4. Wait 3-5 days for statistical significance. 5. Measure open rate, reply rate, meeting booked rate. 6. Calculate winner (minimum 95% confidence). 7. Roll out winner to remaining list. Variables to test: personalization depth, value proposition clarity, email length (50 vs 150 words), CTA placement. Use Lemlist or Woodpecker for tracking. Document learnings in playbook.

Use personalized video to stand out. When to use video: 1. High-value accounts (worth the time). 2. Multiple failed touch attempts. 3. Complex value prop (better shown than written). 4. Re-engagement of cold leads. Video structure (60-90 seconds): 1. Personalized intro (10s): 'Hi [Name], I'm [You]. I was looking at [Company]...' 2. Relevant observation (20s): '...and noticed you recently [trigger event]. Congrats!' 3. Value prop (20s): 'We help companies like yours [achieve outcome].' 4. Specific example (15s): 'For example, [Customer] saw [specific result].' 5. Call to action (5s): 'Would 15 minutes next week work to explore if this fits?' Production: use Loom or Vidyard, share screen showing their website/LinkedIn, show your face (builds trust), smile and be enthusiastic. Send via: email (embed thumbnail), LinkedIn message. Track: video view rate (60%+), watch time (>75%). Reply rate: typically 3-5x higher than text email.

Design a high-converting cold email sequence. 7-email cadence: Email 1: Problem-focused (no pitch). Email 2: Case study/social proof. Email 3: Value proposition. Email 4: Breakup email (last chance). Email 5: Different angle/resource. Email 6: Direct ask for meeting. Email 7: Final touchpoint. Best practices: personalize first line, keep under 100 words, single CTA, A/B test subject lines. Send over 2 weeks. Track open and reply rates. Optimize based on data. Aim for 5-10% reply rate.

Multi-touch email campaign structure. Day 1: Introduction email (50 words, single CTA). Subject: '[Name], quick question about [pain point]'. Day 3: Value email (share case study, specific results). Day 5: Social proof email (customer quote, G2 review). Day 8: Video email (1-min personalized Loom). Day 12: Content email (share relevant blog post, no ask). Day 17: Different angle email (new pain point). Day 23: Break-up email ('Should I close your file?'). Track: open rate, click rate, reply rate. Stop sequence if prospect replies. Personalize first line each email. Use tool: Outreach, SalesLoft, Apollo. A/B test subject lines continuously.