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Write effective news articles using journalism fundamentals and ethical standards. Inverted pyramid structure: 1. Lead (25 words): who, what, when, where, why in order of importance. 2. Body: supporting details in descending order of significance. 3. Tail: background information, future implications...
Write effective press releases that capture media attention and drive coverage. Press release structure: 1. Headline: newsworthy, keyword-rich, under 70 characters. 2. Dateline: location and release date. 3. Lead paragraph: who, what, when, where, why in first 25 words. 4. Body paragraphs: supportin...
