#jtbd

Apply Jobs-to-be-Done framework for product strategy. Structure: 1. Identify the 'job' customers are hiring your product for. 2. Map functional, emotional, and social dimensions. 3. Understand the 'struggling moment' that triggers the job. 4. Analyze competing solutions (including non-consumption). 5. Define success criteria from customer perspective. 6. Uncover unmet needs and innovation opportunities. Conduct switch interviews to understand why customers switched to/from your product. Use insights to guide product development.