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Apply Jobs-to-be-Done framework for product strategy. Structure: 1. Identify the 'job' customers are hiring your product for. 2. Map functional, emotional, and social dimensions. 3. Understand the 'struggling moment' that triggers the job. 4. Analyze competing solutions (including non-consumption). ...
Create accurate user personas based on real customer data. Research methods: 1. User interviews (15-20 per segment): understand goals, frustrations, workflows. 2. Analytics analysis: usage patterns, feature adoption, churn triggers. 3. Support ticket analysis: common issues and requests. 4. Sales te...