#timing

Create engaging motion graphics using 12 principles of animation and timing theory. Core animation principles: 1. Squash and stretch: volume preservation during movement for natural feel. 2. Anticipation: prepare audience for main action (wind-up before throw). 3. Ease in/out: gradual acceleration/deceleration mimics natural movement. 4. Follow through: secondary elements continue moving after primary action stops. Timing fundamentals: 1. 24 fps standard for cinematic feel, 30 fps for broadcast, 60 fps for smooth UI. 2. Rule of thirds for duration: setup (1/3), action (1/3), resolution (1/3). 3. Attention span: key message delivery within first 3 seconds. Typography animation: 1. Staggered reveals: 0.1-0.2 second delays between elements. 2. Kinetic typography: text movement supports meaning and emotion. 3. Reading time: allow 250 words per minute reading speed. Software techniques: After Effects keyframe interpolation, easing curves for natural motion, pre-composition for complex animations. Export optimization: H.264 for video, GIF for web loops under 3MB, Lottie for interactive web animations. Testing: preview on target devices, gather feedback on pacing and clarity.