#positioning

Perform in-depth competitive analysis for market positioning. Research areas: 1. Competitor identification and categorization (direct, indirect, emerging). 2. Feature comparison matrix across 10+ dimensions. 3. Pricing strategy analysis (tiers, discounts, packaging). 4. Marketing positioning and messaging audit. 5. Customer review sentiment analysis. 6. Market share estimation and growth trends. Deliver actionable insights on differentiation opportunities and competitive gaps to exploit.

Create a detailed competitive feature comparison. Matrix structure: 1. List 5-7 key competitors (rows). 2. Define 15-20 critical features (columns). 3. Score each: ✓ (has), ✗ (missing), ⚠ (partial). 4. Add pricing tier for each feature. 5. Highlight your product's unique features. 6. Identify feature gaps and opportunities. Use color coding for visual clarity. Include market positioning insights. Update quarterly. Use for product strategy and sales enablement.

Systematically analyze competitors to inform product strategy. Analysis dimensions: 1. Core features (what they offer). 2. User experience (ease of use, design quality). 3. Pricing strategy (freemium, subscription, one-time). 4. Target market (enterprise vs. SMB vs. consumer). 5. Distribution channels (direct, partners, app stores). Research methods: 1. Hands-on product testing (sign up, use key features). 2. Review analysis (App Store, G2, TrustPilot). 3. Social listening (Reddit, Twitter mentions). 4. Traffic analysis (SimilarWeb, Ahrefs). 5. Job postings (what they're building). Deliverable: competitive matrix comparing features, pricing, strengths/weaknesses. Update quarterly. Strategic insights: identify white space opportunities, price positioning, feature gaps. Avoid copying directly; focus on customer jobs-to-be-done that competitors miss.