#nvivo

Analyze qualitative data using Braun & Clarke's thematic analysis framework. Six-phase process: 1. Familiarization: transcribe interviews verbatim, read/re-read data, note initial ideas. 2. Generate codes: systematic coding across entire dataset, code for as many potential themes as possible. 3. Search for themes: collate codes into potential themes, gather relevant coded data. 4. Review themes: check themes work at coded extract level and entire dataset level. 5. Define themes: ongoing analysis to refine themes, generate clear definitions and names. 6. Produce report: final analysis, select vivid extract examples, relate to research question and literature. Use NVivo, Atlas.ti, or manual coding. Ensure inter-rater reliability with second coder on 20% of data (Cohen's κ > 0.60).