#localization

Expand products to global markets through localization strategy. I18n (internationalization) setup: 1. UTF-8 encoding for multi-byte characters. 2. Externalize all text strings (no hardcoded text). 3. Date/time formatting for different regions (MM/DD vs DD/MM). 4. Number formatting (comma vs. period for decimals). 5. Currency display and payment methods. L10n (localization) priorities: 1. Market research: size, competition, local regulations. 2. Language selection: start with highest ROI languages. 3. Cultural adaptation: colors, images, local customs. 4. Legal compliance: GDPR, local privacy laws, tax rules. Translation workflow: 1. Professional translators for marketing content. 2. Translation management system (Lokalise, Phrase). 3. Context provision: screenshots, user flows for translators. 4. In-country review: native speakers validate translations. Testing: pseudo-localization, text expansion (German 35% longer than English), RTL languages.

Execute international marketing strategies with cultural adaptation and localization for global market expansion. Market research and entry: 1. Market analysis: market size, competition, regulatory environment, cultural factors, economic conditions. 2. Entry strategy: direct investment, partnerships, distributors, licensing, franchising, e-commerce platforms. 3. Competitive landscape: local competitors, international brands, pricing strategies, market positioning. Cultural adaptation: 1. Localization strategy: language translation, cultural nuances, local customs, religious considerations. 2. Visual adaptation: color psychology, imagery preferences, design aesthetics, cultural symbols. 3. Product adaptation: feature modifications, packaging changes, sizing adjustments, regulatory compliance. Digital marketing localization: 1. Website localization: language translation, currency conversion, local payment methods, cultural design. 2. Search marketing: local keyword research, search engines preferences (Baidu, Yandex), local SEO. 3. Social media: platform preferences, content adaptation, local influencers, cultural communication styles. Global campaign management: 1. Brand consistency: global brand guidelines, local adaptation parameters, approval processes. 2. Campaign coordination: timing considerations, cultural events, seasonal differences, local holidays. 3. Budget allocation: market prioritization, investment levels, performance expectations, ROI targets. Legal and compliance: 1. Advertising regulations: content restrictions, disclosure requirements, competitive claims, data privacy. 2. Data protection: GDPR, local privacy laws, data localization, consent management. 3. Intellectual property: trademark protection, copyright compliance, brand usage rights. Performance measurement: market-specific KPIs, cross-market comparison, cultural performance factors, localization ROI analysis for continuous optimization and expansion planning.