#customer-insights

Integrate customer success insights into product development process. CS-Product collaboration: 1. Regular feedback sessions: weekly CS insights sharing. 2. Customer advisory boards: direct product feedback from key accounts. 3. Support ticket analysis: identify common pain points and requests. 4. Usage data sharing: product analytics + CS health scores. 5. Feature request pipeline: CS-driven prioritization input. Data integration: 1. Customer health scores: product usage + satisfaction metrics. 2. Churn prediction: combine usage patterns with CS signals. 3. Expansion opportunities: feature adoption gaps + CS relationship status. 4. Product-market fit signals: usage intensity + CS feedback alignment. Process improvements: 1. CS input in product planning: quarterly roadmap reviews. 2. Beta testing coordination: CS manages customer participation. 3. Feature launch communication: CS trains on new capabilities. 4. Success metrics alignment: product KPIs + customer outcomes. Tools: integrate customer data platform with product analytics, shared dashboards showing usage + satisfaction correlation. Success indicators: reduced churn, increased expansion revenue, faster time-to-value for new customers.

Request customer feedback effectively. Message should: 1. Thank them for being a customer. 2. Explain why feedback matters. 3. Estimate time to complete (keep it short). 4. Assure anonymity if applicable. 5. Highlight how feedback drives improvements. 6. Offer incentive if appropriate (discount, entry to drawing). 7. Make survey mobile-friendly. 8. Provide easy opt-out. Timing is crucial - send after positive interaction.