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Develop local marketing strategies with hyperlocal targeting and community engagement for location-based businesses. Local SEO optimization: 1. Google My Business: complete profile, regular posts, photo updates, review management, Q&A monitoring. 2. Local citations: NAP consistency (Name, Address, P...
Conduct research with communities as equal partners. Core principles: 1. Democratic participation: community members as co-researchers. 2. Action orientation: research aimed at social change. 3. Empowerment: build community capacity for future research. 4. Critical reflection: examine power structur...
