Social proof collection and usage

Leverage social proof throughout sales process. Proof types: 1. Customer logos (use in deck, website). 2. Case studies (detailed success stories with metrics). 3. Testimonials (quotes from customers). 4. G2/Capterra reviews (third-party validation). 5. Video testimonials (authentic endorsement). 6. Advisory board (industry experts). 7. Media mentions (press coverage). Collection process: After successful implementation, ask happy customers: 'Would you be willing to share your experience?' Offer value exchange: early access to features, discount on renewal. Make it easy: provide questions, draft for their approval. When to use: Prospecting email: 'We help companies like [logo] achieve [result].' Discovery call: 'Similar companies faced X, here's how they solved it.' Demo: weave in customer stories. Proposal: include 2-3 relevant case studies. Close: 'Here are 3 references in your industry.' Organize by industry, company size, use case for relevance. Update quarterly.