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SALES

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B2B enterprise sales playbook and methodology

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Create comprehensive B2B sales playbook. Components: 1. Ideal Customer Profile (ICP) definition with firmographics. 2. Multi-touch outreach sequence (email, LinkedIn, phone). 3. Discovery call framework with BANT qualification. 4. Demo script with pain point mapping. 5. Objection handling guide for common blockers. 6. Proposal template with ROI calculator. 7. Negotiation tactics and pricing strategies. 8. Post-sale handoff process to customer success. Include CRM workflow automation and sales metrics tracking.

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B2B enterprise sales playbook and methodology

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