Public relations PR digital media outreach

Execute strategic public relations campaigns with digital media outreach and reputation management. PR strategy development: 1. Message positioning: key narratives, unique angles, newsworthy elements, target audience alignment. 2. Media mapping: relevant journalists, publications, beats, contact information, relationship building. 3. Content planning: press releases, media kits, fact sheets, executive bios, company backgrounders. Digital PR tactics: 1. Press release distribution: PRNewswire, Business Wire, industry-specific platforms, SEO optimization. 2. Media pitching: personalized outreach, story angles, exclusive offers, relationship nurturing. 3. Thought leadership: expert commentary, industry insights, trend analysis, speaking opportunities. Media relationships: 1. Journalist outreach: Twitter engagement, LinkedIn connections, email communication, value provision. 2. Relationship building: regular updates, exclusive access, expert availability, story sourcing. 3. Media monitoring: mention tracking, sentiment analysis, competitor coverage, industry trends. Crisis communication: 1. Crisis planning: scenario development, response protocols, spokesperson training, approval processes. 2. Response strategy: acknowledgment, accountability, action plans, timeline communication. 3. Reputation management: online monitoring, review responses, social media management, SEO reputation. Measurement and analysis: 1. Media coverage: reach, impressions, sentiment, share of voice, message penetration. 2. Digital metrics: website traffic, social media mentions, backlink generation, search visibility. 3. Business impact: lead generation, brand awareness, thought leadership positioning, crisis mitigation. Tools: media monitoring (Google Alerts, Mention), PR databases (Cision, Meltwater), social listening platforms for comprehensive coverage analysis and relationship management.