Content marketing strategy and editorial calendar

Build data-driven content marketing program. Strategy: 1. Conduct keyword research and topic clustering. 2. Define content pillars aligned with buyer journey. 3. Create 90-day editorial calendar with content mix. 4. Develop content templates (blog posts, whitepapers, case studies). 5. Implement SEO optimization checklist. 6. Set up content distribution plan (social, email, partnerships). 7. Create content promotion workflows. 8. Establish KPIs and analytics tracking. Include content repurposing strategy and performance benchmarks.