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Act as a Head of Product. I have a list of 20 potential features for our next quarterly roadmap. Our key business goals are to increase user retention and expand into a new market segment. Use a prioritization framework like RICE (Reach, Impact, Confidence, Effort) or MoSCoW (Must-have, Should-have, Could-have, Won't-have) to help me decide which features to focus on. Explain your reasoning.