Objection handling framework LAER

Handle objections with LAER method. Listen: let prospect finish completely, don't interrupt. Acknowledge: validate their concern ('I understand that's important'). Explore: ask questions to understand root cause ('Tell me more about that'). Respond: address with evidence (case study, data, testimonial). Common objections: 'Too expensive' → Surface budget, show ROI, offer payment plans. 'Need to think about it' → Uncover real objection, create urgency. 'Happy with current solution' → Find gaps, demonstrate differentiation. 'Not the right time' → Understand timeline, stay in touch. Practice responses, role-play with team. Document successful responses in playbook.