Lost deal follow-up drip campaign

Win back lost opportunities. Lost deal classification: 1. Lost to competitor (know which one). 2. No decision/status quo. 3. Timing (not now). 4. Budget (couldn't afford). 5. Not a fit. Follow-up strategy by reason: Lost to competitor: Month 1: congratulate, stay in touch. Month 3: share customer win over that competitor. Month 6: 'How's it going with [competitor]?' Listen for dissatisfaction. No decision: Month 1: share new case study. Month 2: invite to webinar. Month 3: 'Checking in on [original pain point].' Timing: Month 3, 6, 9: 'Is now a better time?' Budget: Month 1: share ROI calculator. Quarter-end: 'We have flexibility this quarter.' Automation: add to nurture sequence in CRM. Personal touch: set reminder for rep to personally reach out quarterly. 10-20% of lost deals can be revived within 12 months. Track reactivation rate. Don't burn bridges.