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Define target audience
Specify 'Beginners', 'C-Level Execs', or demographics
Set format & word count
Blog post (800 words), Email (150 words), Tweet thread
Establish voice & persona
Professional, casual, humorous - be specific!
Run successful influencer campaigns. Process: 1. Define goals and KPIs. 2. Identify relevant influencers (micro, macro, mega). 3. Vet for authentic engagement. 4. Negotiate terms and deliverables. 5. Provide creative freedom with guidelines. 6. Track with UTM links and promo codes. 7. Measure ROI (engagement, reach, conversions). 8. Build long-term relationships. Use platforms like AspireIQ. Focus on brand alignment.