Product mobile strategy cross-platform

Develop effective mobile strategy for multi-platform products. Platform considerations: 1. Native development: platform-specific optimization, best performance. 2. Cross-platform: React Native, Flutter for code sharing. 3. Progressive Web App (PWA): web-based, app-like experience. 4. Hybrid: web technology wrapped in native container. Decision framework: 1. Performance requirements: games need native, content apps work cross-platform. 2. Platform features: camera, location, notifications importance. 3. Development resources: team skills, time-to-market. 4. Maintenance overhead: multiple codebases vs. shared code. Mobile-first considerations: 1. Touch interface design: finger-friendly targets, gestures. 2. Performance optimization: battery life, network efficiency. 3. Offline functionality: local storage, sync capabilities. 4. Push notifications: engagement and retention strategy. App store strategy: 1. App Store Optimization (ASO): keywords, screenshots, reviews. 2. Release strategy: phased rollouts, A/B testing. Distribution: direct download, enterprise app stores, web-to-app flows. Analytics: mobile-specific metrics, session depth, crash tracking.