Product market research and validation

Conduct thorough market research to validate product opportunities. Research methodology: 1. Primary research: direct customer interviews, surveys, focus groups. 2. Secondary research: industry reports, competitor analysis, market data. 3. Observational research: user behavior analytics, ethnographic studies. Market sizing: 1. Total Addressable Market (TAM): entire market opportunity. 2. Serviceable Addressable Market (SAM): portion you can realistically target. 3. Serviceable Obtainable Market (SOM): market share you can capture. Validation techniques: 1. Customer interviews: problem validation, solution testing. 2. Landing page tests: measure interest before building. 3. Concierge MVP: manual delivery before automation. 4. Wizard of Oz testing: fake backend to test frontend experience. Research tools: 1. Survey platforms: Typeform, SurveyMonkey for quantitative data. 2. Interview tools: Calendly, Zoom, User Interviews for scheduling. 3. Analytics: Hotjar, FullStory for behavior observation. Synthesis: translate research into actionable product insights, persona updates, feature prioritization.