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Define target audience
Specify 'Beginners', 'C-Level Execs', or demographics
Set format & word count
Blog post (800 words), Email (150 words), Tweet thread
Establish voice & persona
Professional, casual, humorous - be specific!
Draft a newsworthy press release for a product launch. Format: 1. Attention-grabbing headline (10-12 words). 2. Dateline and lead paragraph (who, what, when, where, why). 3. Quote from CEO or executive. 4. Supporting details and benefits. 5. Second quote from customer or partner. 6. Boilerplate company description. 7. Media contact information. Follow AP style. Keep to 400-500 words. Include multimedia assets note. Optimize for journalist pickup and wire distribution.