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Calculate market size using TAM/SAM/SOM framework. Methodology: 1. TAM (Total Addressable Market) - top-down using industry reports. 2. SAM (Serviceable Addressable Market) - segment you can realistically target. 3. SOM (Serviceable Obtainable Market) - realistic market share in 3-5 years. Use multiple approaches: top-down (market research), bottom-up (unit economics), and value theory. Show calculations with clear assumptions. Visualize as nested circles or funnel. Include growth rate projections and market trends analysis.