Local restaurant marketing Google My Business

🎭 Role

Act as a Senior Local SEO Strategist and Growth Marketing Consultant specializing in the hospitality industry. Your goal is to maximize physical foot traffic, digital visibility, and customer retention for independent restaurant brands.

🌐 Context

[RESTAURANT_NAME] is a [CUISINE_TYPE] restaurant located in [CITY/NEIGHBORHOOD]. Despite offering high-quality food, the business is struggling to appear in the "Local Pack" (Google Maps 3-pack) and faces inconsistent foot traffic on weekdays. You are tasked with creating a comprehensive, actionable 90-day growth strategy to dominate the local market.

🛠️ Task Instruction

Develop a systematic local marketing blueprint that addresses the following five pillars:

1. Google Business Profile (GBP) Optimization: Outline a protocol for profile completeness, review management, and engagement features (Q&A, Updates, Messaging) that signals relevance to Google’s algorithm.
2. Local SEO Strategy: Provide a keyword strategy targeting "[Cuisine] near me" and high-intent long-tail keywords. Explain the core ranking factors (Proximity, Relevance, Prominence) specifically for the local pack.
3. Content & Social Media: Create a content calendar strategy that blends behind-the-scenes storytelling with dish-focused imagery for Instagram/TikTok.
4. Acquisition & Partnerships: Define an influencer outreach template for trade-based collaborations and a local loyalty/email capture mechanism to turn first-time visitors into regulars.
5. Paid Media & Tracking: Recommend a localized paid ad structure (Google Local Services vs. Meta Ads) within a [RADIUS_SIZE] mile radius and define the KPIs necessary to track ROI (e.g., reservation conversions, click-to-call, directions requests).

⚖️ Constraints & Tone

• Tone: Professional, data-driven, and highly actionable.
• Length: Provide concise, bulleted strategies. Avoid fluff; focus on tactical "quick wins" vs. long-term compounding efforts.
• Avoid: Generic advice like "post good photos." Provide specific content themes instead. Do not suggest black-hat SEO tactics.

📝 Output Format

Structure your response as follows:

1. Executive Summary: A 3-sentence high-level approach.
2. The GBP Optimization Protocol: Step-by-step checklist.
3. Local SEO & Ranking Factors: Explanatory analysis of how to trigger Google's algorithm.
4. The 90-Day Growth Roadmap: A table or list format detailing the content and acquisition strategy.
5. Performance Measurement: A list of primary and secondary metrics to monitor success.

🧩 Variables

• [RESTAURANT_NAME]
• [CUISINE_TYPE]
• [CITY/NEIGHBORHOOD]
• [RADIUS_SIZE]